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Language of Interaction and Communication Design
Brejcha, Jan ; Kera, Denisa (advisor) ; Strossa, Petr (referee) ; Souček, Jiří (referee)
The present work seeks to describe implicit patterns of natural language and cul- ture in human-computer interaction (HCI). Although extensive research has been done in the fields of HCI semiotics, and HCI culture, we try to bring novel insights through the semiotics perspective, and to propose a set of design guidelines for the international HCI practitioners. The steps to achieve this are: First, to define the semiotic and linguistic system of the user interface (UI) and create a related methodology, and second, to apply the acquired methodology to cross-cultural UI comparison. In the first part we propose a design and analytic method for ad- dressing UI language patterns. We defined the elements of the user-UI interaction grammar, which we then used to form our semiotic evaluation method. The semi- otic evaluation method is then compared to heuristic analysis which is already widely used in HCI. While our results show the complementarity of both the methods, semiotic analysis is able to uncover otherwise hidden aspects of the UI. The second part focuses on the ideology of the interaction. Using rhetorics and persuasion techniques the UI lead users to interact in a predetermined way. An analogy between the political and UI ideologies is showed. The third part deals with cultural differences in HCI. In...
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Czech on website of discount servers
Ihnatsenia, Hanna ; Hoffmannová, Jana (advisor) ; Starý Kořánová, Ilona (referee)
This thesis deals with the complex characteristics of communication that occurred on the webpages of the discount servers during Fall 2011 - Spring 2012 capturing specific combination of both, professional and word-of-mouth, advertising styles. Advertising texts produced by the advertising agent could be described as informative and persuasive with entertaining elements of gameplay and humor. Informative function is being realized by means of professional style (e.g. using words of foreign origin) associated with seriousness and literary expression, and by means of preparing different forms of advertising texts and publicity on the Internet. Realization of persuasive function happens through informal and direct communication using salutations, imperatives, emoticons, slang and domesticized terminology of foreign origin, and through presence of Czech spoken speech in these texts. Dialogue between agents and customers occurs in corresponding internet forums that is certain mixture of correct and neutral opinion on one hand and manipulative, exaggerated, emotional and often ungrammatical expressions on the other hand. Moreover, the names of these discount servers are formed in terms of word formation (e.g. Slevomat, Slevopolis, Vykupto, Zapakatel, Nebeslev, Mydeals, etc.) describing their motivation....
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Czech on website of discount servers
Ihnatsenia, Hanna ; Hoffmannová, Jana (advisor) ; Starý Kořánová, Ilona (referee)
This thesis deals with the complex characteristics of communication that occurred on the webpages of the discount servers during Fall 2011 - Spring 2012 capturing specific combination of both, professional and word-of-mouth, advertising styles. Advertising texts produced by the advertising agent could be described as informative and persuasive with entertaining elements of gameplay and humor. Informative function is being realized by means of professional style (e.g. using words of foreign origin) associated with seriousness and literary expression, and by means of preparing different forms of advertising texts and publicity on the Internet. Realization of persuasive function happens through informal and direct communication using salutations, imperatives, emoticons, slang and domesticized terminology of foreign origin, and through presence of Czech spoken speech in these texts. Dialogue between agents and customers occurs in corresponding internet forums that is certain mixture of correct and neutral opinion on one hand and manipulative, exaggerated, emotional and often ungrammatical expressions on the other hand. Moreover, the names of these discount servers are formed in terms of word formation (e.g. Slevomat, Slevopolis, Vykupto, Zapakatel, Nebeslev, Mydeals, etc.) describing their motivation....
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